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HMSI proposes New Bikes to take on Enfield

 

Honda Motorcycle & Scooter India (HSMI) the countries second largest two-wheeler maker is focusing at introducing a multiple product to take on Royal Enfield in the 250-500 cc or on mid-weight motorcycle segment. HMSI has currently two products namely CB350 and CB350RS and the company is targeting a spike in sales units to 3,00,000 units in the category for the next three years with a new portfolio of the locally produced midsized motorcycles.

Atsushi Ogata, HMSI President told that “Sooner or later we will also have our new line-up, with additional products portfolio. The number of models in mid CC segment will increase year by year and surely sales will go up to 3 lakh units within three years and that is our internal target”.

To expand the reach HMSI which currently has 70 BigWing outlets chain for exclusively retailing and servicing premium bikes will now expand its presence to 300 customer touchpoints in the next three years. The company is now working at putting 100 BigWing outlets in place to cover the top 50 units in operation areas by the end of the ongoing financial year and HSMI aims to accelerate the dealer expansion to cover up the top hundred units in operation area in the next financial year.

According to the Society of Indian Automobile Manufacturers 2,76,365 motorcycles with 250-500 cc engine capacity sold in the first seven months in this financial year in the local market with an increase of 4.2% compared to the year ago period. But overall sales of motorcycles declined to 1% in the same period. Royal market share during April – October 2021 was 88.6%  down by 700 basepoints YOY where as HMSI’s share rose to 6.8% from 0.5%  in the same period.

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