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HMSI proposes New Bikes to take on Enfield

  Honda Motorcycle & Scooter India (HSMI) the countries second largest two-wheeler maker is focusing at introducing a multiple product to take on Royal Enfield in the 250-500 cc or on mid-weight motorcycle segment. HMSI has currently two products namely CB350 and CB350RS and the company is targeting a spike in sales units to 3,00,000 units in the category for the next three years with a new portfolio of the locally produced midsized motorcycles. Atsushi Ogata, HMSI President told that “Sooner or later we will also have our new line-up, with additional products portfolio. The number of models in mid CC segment will increase year by year and surely sales will go up to 3 lakh units within three years and that is our internal target”. To expand the reach HMSI which currently has 70 BigWing outlets chain for exclusively retailing and servicing premium bikes will now expand its presence to 300 customer touchpoints in the next three years. The company is now working at putting 100...