The Synopsis Reliance launched their new Android-based smartphone in conjunction with Google last week, in case you missed it. Reliance is seeking to put a smartphone in the hands of every Indian with their Rs 6,499 smartphone. But, you may wonder, why is Reliance entering into the smartphone sector. What's more, with Google as a partner? To comprehend this, we must go back in time. Reliance Jio had just blitzed the telecom industry with its very cheap (practically free) voice and internet pricing in 2016. It was a stumbling block. India jumped from using 200 million GB of data per month to over 1 billion GB in only six months! It's been dubbed the "Jio effect." Jio, on the other hand, has another card in its sleeve. Jio announced the JioPhone in the sub-Rs 2000 price bracket in 2017. It was a 4G-enabled feature phone with a slew of smart features including Facebook, YouTube, and JioTV access. In 2018, Reliance followed up with a somewhat more sophisticated feature ...