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Companies have been attempting to break into the Indian breakfast industry since the 1990s, but have had little success. However, there has been a resurgence of interest in the category in recent years. Today, we'll look at why corporations are redoubling their efforts and see whether there's any value in entering this tricky sector. The Synopsis What do you consider to be the most important meal of the day? Breakfast? Yes, we concur. Breakfast is in charge. However, history shows that breakfast wasn't always the most important meal. Breakfast, on the other hand, is a relatively recent phenomenon. A morning meal was considered a sin in many areas of the globe until the 1500s. People only ate two meals a day, one in the middle of the day and another in the evening. But then came the industrial revolution, which drastically altered everything. Meal patterns evolved in tandem with the widespread adoption of 9–5 workdays. Breakfast had become a must. It was even considered cool...

One Hour Diwali Muharat (Samvat 2078) seems to have worked in favour of the Indian Market. Positive Global outlook and cut in excise duty on petrol and diesel encouraged the sentiments of Indians. Sensex which was on a downward curve, climed up 295.70 points / 0.49% and closed at 60,067. NSE also increased by 87.60 points /0.49% and finished at 17,916.80. Sensex's gains were basically from M&M, ITC, Bajaj Auto, L&T, Kotak bank, Sun Pharma and Nestle India rising almost 2.87%. on the opposite site, ICICI Bank, Ultratech Cement, Asian Paints and Dr. Reddy  lost 0.43%. Except Metal Industry, most of the BSE sectors finished on positive note, which were auto, consumer goods, capital goods, Industrial goods, FMCG. Similar trend was followed in broader market, where small cap BSE rose 1.36% and mid cap rose 0.73%. NSE AND BSE WILL BE CLOSED ON FRIDAY i.e. NOVEMBER 5th on the occassion of Diwali Balipratipada. According to Samvat 2077,  Nifty's Mid Cap delivered 40% Return an...