In the time of the festive season in India, according to Bizom a sales automation firm, a 21% growth is seen in India’s consumer goods market in October compared to last year especially with packaged food, commodities, and discretionary categories and the growth rate in this segments was in between 13% to 35% but homecare sales were slowed, some of the reasons for this growth increase in the number of uptake in vaccinations, increased mobility to socialize and above all the people want to celebrate the festival. FMCG's sales growth rate was 5.4% in October over September this year. (Source: The Economic Times)