Companies have been attempting to break into the Indian breakfast industry since the 1990s, but have had little success. However, there has been a resurgence of interest in the category in recent years. Today, we'll look at why corporations are redoubling their efforts and see whether there's any value in entering this tricky sector. The Synopsis What do you consider to be the most important meal of the day? Breakfast? Yes, we concur. Breakfast is in charge. However, history shows that breakfast wasn't always the most important meal. Breakfast, on the other hand, is a relatively recent phenomenon. A morning meal was considered a sin in many areas of the globe until the 1500s. People only ate two meals a day, one in the middle of the day and another in the evening. But then came the industrial revolution, which drastically altered everything. Meal patterns evolved in tandem with the widespread adoption of 9–5 workdays. Breakfast had become a must. It was even considered cool...